About Me
Turning big ideas into bigger results
With over 8 years in the marketing world, I've had the privilege of working with brands ranging from scrappy startups to Fortune 500 companies. My sweet spot? Finding the intersection of creativity and data to build campaigns that actually convert.
As an Account Executive at BrightWave Agency, I lead cross-functional teams to deliver integrated marketing strategies that exceed client expectations. I believe the best marketing doesn't feel like marketing—it feels like a conversation.
What I Do
Services that drive growth
From strategy to execution, I cover every angle of marketing to help your brand thrive in a noisy world.
Portfolio
Recent campaigns
A selection of projects I've led that showcase strategic thinking, creative execution, and measurable impact.
NovaBrew Coffee Launch
Led a 360° launch campaign for an artisan coffee brand, achieving 2M+ impressions in the first month and a 34% increase in pre-orders.
FitPulse App Rebrand
Orchestrated a complete brand refresh and digital ad campaign that drove 150K app downloads in 6 weeks with a 4.2x ROAS.
GreenPath Sustainability Report
Created an award-winning annual sustainability report turned into a multi-channel content series, earning 500K+ organic views.
LuxeVibe Fashion Week
Managed end-to-end event marketing for a luxury fashion brand's NYFW activation, generating $2.4M in earned media value.
TechNova SaaS Launch
Spearheaded a B2B product launch with ABM strategies that generated 320 qualified leads and a 28% demo-to-close rate.
SunnySide Travel Campaign
Designed an integrated summer travel campaign across 6 channels that boosted bookings by 45% versus the previous year.
Testimonials
Kind words from amazing clients
The relationships I build are as important to me as the results I deliver. Here's what some collaborators have to say.
“Kathy doesn't just execute campaigns—she transforms how you think about your brand. She brought strategic clarity to our product launch that resulted in our best quarter ever.”
“Working with Kathy felt like having a true partner, not just an agency contact. She understood our vision from day one and turned it into a launch that exceeded every goal we set.”
“The creativity and attention to detail Kathy brings is unmatched. Our sustainability report went from a compliance checkbox to our most-shared piece of content ever.”
“Kathy managed our Fashion Week campaign with the precision of a Swiss watch and the energy of a startup founder. Absolutely phenomenal results and a joy to work with.”
Let's Connect
Ready to make something great?
Whether you have a campaign in mind, need strategic guidance, or just want to chat about the latest marketing trends over coffee—I'd love to hear from you.