About Me
Turning big ideas into bigger results
With over a decade in marketing communications and shopper marketing, I've led omni-channel campaigns for powerhouse brands like Johnson & Johnson (Kenvue) across CVS, Walgreens, Amazon, and more. My strength is bridging strategy and execution—turning complex, multi-retailer programs into measurable wins.
As a Senior Account Executive at Advantage Marketing Partners, I manage $6M+ budgets, partner with retail media networks, and guide integrated teams from creative development through performance analysis. I believe the best marketing is built on strong relationships and sharp data.
Expertise
Skills that move the needle
From retail media strategy to campaign execution, I cover every angle of omni-channel marketing to deliver impactful, on-time results.
Portfolio
Featured work
Highlights from my career leading omni-channel campaigns, retail media programs, and integrated marketing initiatives.
Kenvue Omni-Channel Campaigns
Lead 20+ omni-channel campaigns annually for J&J (Kenvue) across OTC, Skin, Baby, and Beauty categories—driving 3.5x average ROAS and 3–8% sales lift.
CVS & Walgreens Retail Media
Partnered with CVS RMN, Walgreens Advertising Group, and Amazon Ads to optimize spend compliance and maximize return across retail media networks.
LATAM Digital Marketing Suite
Built and deployed digital marketing assets for Tech Data's LATAM ecommerce site, integrating Marketo automation and e-marketing best practices across 15 vendor lines.
$6M+ Budget Stewardship
Managed $6M+ annual shopper/trade budgets with forecast accuracy within 2% variance, identifying efficiencies that drove measurable cost savings.
Multi-Touchpoint Conversion Optimization
Drove conversion optimization across landing pages, ecommerce ads, social media, and email campaigns while monitoring performance to ensure ROI.
Cross-Functional Team Leadership
Guided integrated teams from creative development through execution and performance analysis—ensuring cross-functional alignment and on-time delivery.
Testimonials
Kind words from amazing people
The relationships I build are just as important as the results I deliver. Here's what colleagues and partners have to say.
“Kathy's attention to detail and her work ethic is second to none. She was always on top of all of her projects and she always brought great energy to her day-to-day. In addition, she always kept an eye on the bigger picture!”
“Kathy was a pleasure to work with and could always be counted on to provide all the necessary information and resources to get projects done. She was quick to react and offer support. She's a team player with a positive attitude and a collaborative spirit. I enjoyed working with her on numerous projects over her years at Blackdog Advertising.”
“I had the pleasure of working with Kathy during our time on the Johnson & Johnson (now Kenvue) CVS shopper marketing account. Kathy is a true unicorn: She is someone who has an unusual combination of a stellar work ethic, remarkable organization skills, and desire to always do right by the client, agency, and vendor partners. Her attention to detail and willingness to jump right in (even with incomplete or conflicting information) was a breath of fresh air and made my day to day workload much more manageable. We had a lot of changes on our account spanning the agency, client structure, and retailer structure. Each change quickly became par for the course as Kathy would plan ahead and look for gaps or ways to mitigate the inevitable challenges and roadblocks.”
“I had the pleasure of working with Kathy for four years at the beginning of her marketing career. She quickly became a highly trusted member of our team and a wonderful asset to our agency. Kathy cared deeply about her work, our clients and her coworkers. We relied on her for so many things and she performed her duties to the highest level. I have enjoyed keeping in touch with her over the years and watching as she continues to flourish in her career.”
Let's Connect
Get in touch
Have a question, want to collaborate, or just want to say hello? I'd love to connect.